Ideal Protein Appoints Douglas W. Rothrock, M.D. as Senior National Medical Consultant

Dr. Rothrock Named to Post after Serving as Senior Medical Advisor Since 2010

Gatineau, QC. (January 5, 2017)Ideal Protein, provider of a medically-designed protocol for weight management, announced today its board of directors has appointed board-certified cardiologist Douglas W. Rothrock, M.D as Senior National Medical Consultant. Dr. Rothrock has served Ideal Protein since 2010 as Senior Medical Advisor and sits on the Ideal Protein Medical and Cardiology Advisory Boards.

Dr. Rothrock is founder of Prescott Cardiology in Arizona. He has spent the last 25 years of his career working as an interventional cardiologist in California, Oregon, and Arizona. Since 2011, he has helped people lose nearly 200,000 pounds with the Ideal Protein Protocol.

Data shows that 70% of Americans and 54% of Canadians are overweight or obese. These individuals are at increased risk for a host of health complications associated with excess weight, including heart disease, stroke, type 2 diabetes, osteoarthritis, many cancers and reproductive problems in women.

“Obesity has become a public health crisis. This appointment affords me an opportunity to make a difference in the lives of millions affected by the epidemic,” said Dr. Rothrock, “I am incredibly passionate about the Ideal Protein Protocol. It’s the science and education behind it that makes it different. In my practice, I have found it to be an effective intervention to help people manage their weight and potentially avoid serious health complications related to obesity.”

Dr. Rothrock is involved in teaching other medical professionals about Ideal Protein, providing them a deeper education into the science behind the protocol and application in the medical practice. “Together with the Ideal Protein leadership team, I look forward to helping other medical practitioners discover the vast rewards of implementing the Ideal Protein Protocol in the practice,” said Dr. Rothrock.

Olivier Benloulou, Founder and Chief Executive Officer of Ideal Protein, said, “We are delighted that Dr. Rothrock will serve as Ideal Protein’s Senior National Medical Consultant. Dr. Rothrock is a passionate physician, a gifted communicator and shares our enthusiasm for the Ideal Protein Protocol. With his expertise, we can continue our efforts to educate the medical community about the protocol and help address the obesity epidemic on a larger scale.”

The Ideal Protein Protocol is a four-phase, low carbohydrate, moderate protein, ketogenic weight management solution. Healthcare practitioners offer the protocol to their patients to help them lose weight and as a result, reverse metabolic syndrome – the cluster of conditions including increased blood pressure, high blood sugar and abnormal cholesterol or triglyceride levels that are often pre-cursors to heart disease, stroke and type 2 diabetes.

To see how physicians and other healthcare practitioners are helping their patients lose weight, click here.


About Ideal Protein

The Ideal Protein Protocol is medically designed and developed and is consistent with evidence-based guidelines for long-term weight loss management. The approach is a proven, four phase protocol that features two key components: a 12 month stabilization period and healthy lifestyle education to help maintain long lasting results. It incorporates ongoing one-on-one coaching, customized lifestyle guidance tools, access to educational, inspirational and interactive resources, and a plan that is outcomes-focused to maintain healthy, long-term results. The protocol tackles the root cause of Metabolic Syndrome – the body’s overproduction of insulin – by restricting consumption of sugars and carbohydrates, achieving optimal results through lowering poor fat intake, while maintaining adequate protein intake to preserve muscle mass. Our protocol is available through Licensed Healthcare Providers, Trained clinics and coaches. For more information, visit