Ideal Protein Appoints Tim Callahan as President

Serge Gautreau assumes Callahan’s former post as Chief Operating Officer
Gatineau, QC. (January 4, 2017) Ideal Protein, provider of a medically-designed protocol for weight management, announced today its board of directors has promoted Tim Callahan, formerly Chief Operating Officer, to President. Callahan has served Ideal Protein since 2007; beginning as Business Development Coordinator and quickly ascending to National Development Coordinator.

Under Callahan’s leadership as Chief Operating Officer, Ideal Protein has become a respected champion of population health, leading the paradigm shift of medical weight management solutions offered by healthcare practitioners. Guided by Callahan’s vision, the Ideal Protein Protocol has grown from a modest start-up in 2005 to a juggernaut now offered by over 3,500 healthcare practitioners and pharmacists in North America.

Statistics show that 70% of Americans and 54% of Canadians are overweight or obese. Many of these individuals have associated health conditions including increased blood pressure, high blood sugar and elevated cholesterol, putting them at increased risk for heart disease, diabetes and stroke.

“With obesity and mortality rates climbing, Ideal Protein provides healthcare practitioners a game-changing tool in arresting the epidemic,” said Callahan, “We recognized the unique opportunity to offer physicians a non-surgical, non-pharmaceutical, medically-sound and research-based solution to obesity. I’m honored to lead the advancement and expansion of the brand, and potentially help millions of people achieve metabolic transformation, and enjoy sustained health as a result.”

Olivier Benloulou, Founder and Chief Executive Officer of Ideal Protein, said, “Tim is a strategic leader and caring relationship builder who is committed to our mission and values,” he said, “His focus on positive health outcomes, customer service and value innovation has delivered strong results across all business segments. I look forward to even more growth and advancement with Tim at the helm; guiding both the evolution and market surge of Ideal Protein.”

Serge Gautreau succeeds Callahan as Chief Operating Officer. Gautreau brings over two decades of relevant experience to his new role at Ideal Protein.

The Ideal Protein Protocol is a four-phase, low carbohydrate, moderate protein, ketogenic weight management solution. Healthcare practitioners offer the protocol to their patients to help them lose weight and as a result, reverse metabolic syndrome – the cluster of conditions including increased blood pressure, high blood sugar and abnormal cholesterol or triglyceride levels that are often pre-cursors to heart disease, stroke and type 2 diabetes.
To see how physicians and other healthcare practitioners are helping their patients lose weight, click here.

###

About Ideal Protein

The Ideal Protein Protocol is medically designed and developed and is consistent with evidence-based guidelines for long-term weight loss management. The approach is a proven, four-phase method that features two key components: a 12-month stabilization period and healthy lifestyle education to help maintain weight loss success. It incorporates ongoing one-on-one coaching, customized lifestyle guidance tools, access to educational, inspirational, and interactive resources, and a plan that is outcomes-focused to maintain healthy, long-term results. The protocol tackles the root cause of Metabolic Syndrome – the body’s overproduction of insulin – by restricting consumption of sugars and carbohydrates, achieving optimal results through lowering poor fat intake, while maintaining adequate protein intake to preserve muscle mass. It is exclusively available through licensed health care providers.