Weight Loss That Cuts Through the Noise.

75+ Food & Supplements
Our food is scientifically designed to work with your body.

Personalized Coaching
Doctor approved and certified by our Scientific Advisory Board.

Accessible Anywhere
Find a coach and start your journey wherever you are, online or in person.
We meet you where you are by designing a systematic approach that resets your body's natural balance by leveraging a low carb, protein-forward structured plan.
Too many diets stop at the scale and result in rebounds. We offer end-to-end continuous support after weight loss, covering stabilization and eventually maintenance.

Measurable Weight Loss Outcomes
Helps Protect Lean Body Mass
Supports Micronutrient Diversity
Behavioral Support Curbs Weight Regain
Synergizes with Weight Loss Medication
Clinical Trials
View our collection of clinical trials, case studies and peer-reviewed research.





1
Preserve lean muscle during weight loss
In clinical trials, 25–40% of weight lost on GLP-1 medications was lean mass, and up to 40–60% in some studies.²
2
Personalized coaching to build sustainable habits
In one major trial, people regained about two-thirds of the weight they’d lost within a year of stopping their GLP-1.³
3
Support at every stage
Whether you’re starting, continuing or coming off a GLP-1, your coach adapts your plan. Any change to your medication should be made with your prescriber.
We have helped communities tackle the obesity epidemic, one individual at a time. Weight challenges are both physical and mental, and every person matters.
Hear from the people that trusted Ideal Protein and changed their lives.
*Individual results vary. Results shown were achieved on the Ideal Protein Protocol.
How does the Ideal Protein Protocol work?
What is the cost of Ideal Protein?
Can I be on the Protocol if I’m a vegetarian or vegan?
How is the Ideal Protein Weight Loss Protocol different from other protein diets on the market?
Where can I buy Ideal Protein products?
Ideal Protein Library
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1.
Douglis FM. Ideal Protein internal data analysis, 2016. Body composition over 16 weeks on the Ideal Protein Protocol. Dr. Douglis was the former Chief Medical Advisor to Ideal Protein. Individual results vary. ↩
2.
Neeland IJ, Linge J, Birkenfeld AL. Changes in lean body mass with glucagon-like peptide-1-based therapies and mitigation strategies. Diabetes Obes Metab. 2024. PMID: 38937282. ↩
3.
Wilding JPH, et al. Weight regain and cardiometabolic effects after withdrawal of semaglutide: The STEP 1 trial extension. Diabetes Obes Metab. 2022;24(8):1553–1564. doi:10.1111/dom.14725 ↩
Individual results vary. Ideal Protein provides nutrition and coaching support and does not provide medical advice. Talk to your prescriber before making any changes to your medication.






















