1. What is Ideal Protein?
Ideal Protein is a scientifically validated protocol for safe, rapid weight loss that can help address the obesity epidemic now rampant throughout the Western world. Thousands of healthcare practitioners in the U.S. and Canada offer the Ideal Protein Weight Loss Protocol to their patients, helping to move them towards an ideal weight which could affect their lipid profile, cholesterol and insulin balance. Weight loss and maintenance is supported by Ideal Protein’s four-phase, structured protocol featuring one-on-one coaching, a balanced lifestyle education, delicious food and a diet plan which promotes losing fat while maintaining lean muscle mass.
2. Why are healthcare professionals like me offering the Ideal Protein Weight Loss Method in their practices?
Today, patients are more likely to be overweight, to be diabetic or pre-diabetic, and to have metabolic syndrome – the precursor to heart disease and stroke. With the Ideal Protein Protocol, you can have a real and positive impact on the health of your patients without medications or surgery. Ideal Protein can help improve population health management and better prepare the practice to respond to pay-for-performance initiatives.
3. How is Ideal Protein different from other weight loss methods?
The Ideal Protein Protocol is a medically developed, repeatable and sustainable weight loss and weight maintenance program. It is a science-based, easy to implement, turnkey weight management program for your practice. The protocol features individualized, professional health coaching that will assist your patients in maintaining their weight loss. As healthcare practitioners we know – and research confirms – that the hardest part of weight loss is maintaining a healthy weight. Ideal Protein’s Lifestyle Approach to Maintenance gives dieters the support they need for long-term success.
4. I’ve never offered a protocol like this, or offered products to my patients. How will this change my practice?
Ideal Protein provides ongoing education and training at no cost to help you seamlessly integrate the protocol into your office so that you can focus on your patients.
5. Why is it so important to offer Ideal Protein to my patients now?
Our society is in the middle of an obesity epidemic, with skyrocketing rates of diabetes and heart disease—both of which are associated with obesity. Approximately 23% of American adults and 20% of Canadian adults currently have metabolic syndrome. In addition, healthcare in the United States is moving forward with payment systems that will remunerate physicians based on their ability to manage these patients and reduce costs. Ideal Protein can be an ally in the Triple Aim of healthcare—improving the experience of care, improving the health of populations, and reducing per capita costs of healthcare. For American healthcare practitionersIdeal Protein can help improve and better prepare your practice to respond to pay-for-performance initiatives. 
6. How do I get started?
We will set up a call or a meeting and present the protocol to you. Click here if you’d like to learn more about clinic partnerships.
7. I don’t have time to counsel dieters about weight loss. What’s my alternative?
Coaches who receive extensive complimentary training from Ideal Protein do all the counseling. The coaches may be existing or new staff. Physicians provide medical insight and monitor the health of their patients while on the protocol. With this structure you have a reliable, clinically sound alternative for your patients who need and want to lose weight.
8. Will the integration of Ideal Protein disrupt my practice?
Weight loss counseling is done by coaches trained by Ideal Protein so that you can continue to focus on your practice. Our consultants provide free, ongoing education and training for you and your coaches right from the start.
9. How do we attract dieters to this protocol? What’s the marketing plan?
We start with a “beta group” with your own employees so that they can experience the protocol for themselves. Typically, employees are excited about the great results and communicate them to potential dieters. Potential dieters also see staff losing weight and become curious.

Our clinic partners find that most of the dieters come from word of mouth and referrals from other healthcare providers. Ideal Protein’s provider communication workbook tracks all dieters’ progress. The referring physician gets this information as well, so he or she is aware of their patient’s progress with Ideal Protein and they can help monitor any medication changes that may have to be made. Seeing their patients’ progress encourages them to refer others to Ideal Protein as well.

10. How much time must I give to this protocol?
Most of the service line is delivered or performed by the non-medical staff in the practice. The Ideal Protein point person or coach will perform weekly 1-on-1 visits with dieters. During these visits, they will measure and weigh the dieter, perform body composition and review the meal journal and scripted sequential education with the dieter. For the initial pilot integration period, we suggest you block 12 hours of their work week in four-hour sessions. 
11. What does it cost to get started?
There is no cost associated with integrating Ideal Protein in your practice. However, once you become an approved Ideal Protein clinic, you would have to order and pay for an initial inventory order.
12. How much does the training cost?
The initial and ongoing training is provided at no cost to the clinic. It is recommended though that coaches attend one training event where representatives from Ideal Protein provide a 2-day training session. Cost might be incurred by coaches during those training events.
13. What does Ideal Protein cost dieters?
Dieters pay a consultation fee and purchase the food.  Each clinic sets their own consultation fees, usually a one-time fee. Dieters typically are required to eat three Ideal Protein foods a day during the weight loss phases. Dieters usually find the cost of the food on the diet is equivalent to what they have already been typically spending on groceries, including eating out.
14. How will my dieters be able to afford it?
We have found that even within non-affluent communities, dieters can afford the Ideal Protein Weight Loss Protocol because the cost of food is similar to what they have already been spending on weekly grocery shops and dining out.
15. What type of dieter support tools do you have?
Dieters have access to a complete resource tool portal, which includes daily coaching videos, cooking, and fitness education. We work with you to deliver comprehensive yet easy-to-understand educational programs and have continuing education programs to offer to dieters as they progress through the protocol. We work to make this message as simple to understand as possible. We are committed, along with you, to helping dieters understand the science behind the protocol. This helps them be compliant and enjoy long-term results.
16. What are the health benefits of this method?
Research findings presented at the 9th Annual Obesity Summit at the Cleveland Clinic, and at the 2014 and 2015 Annual Scientific Meetings of the National Obesity Society showed safe, weight loss. Significant improvements in blood pressure, lipid profile, and fasting glucose levels, due to the successful weight loss on the protocol, suggest the protocol could help cardiovascular risk.
17. Many of my patients are pre-diabetic, or already diabetic. How will this method safely help them?
Diabetics have so much to gain from our protocol because regulating glycemia is at the very heart of our protocol. While we cannot reverse Type I Diabetes, we can help those afflicted to lose weight. However, weight loss can help Type II diabetics achieve better blood sugar control, often with reduced medications and in many cases, without any medication (reference). Ideal Protein also offers an alternative plan for Type I diabetics. This protocol is similar to the ketogenic protocol, except that we give a dairy, fruit and grain serving every day to prevent the diabetic dieter who wishes to follow the Ideal Protein Weight Loss Protocol from going into a state of moderate to strong ketosis. Since Type I diabetics do not produce insulin, a risk of ketoacidosis exists and these dieters should never be placed on a strong ketogenic diet. They will still experience about the same rate of weight loss, while sparing the muscle as the ketogenic dieters do, and will usually find they can substantially decrease their insulin requirements.
18. How do you modify the protocol if the dieter has significant health problems?
A health profile must be completed in order to determine a client’s health status to guide his or her weight loss plan. The provider communication workbook is an invaluable tool for keeping the dieter’s physician informed of progress and results each week, so that the physicians can monitor the need for any adjustments in medications or determine if more medical oversight is required.
19. You say this method is based on science. Can you explain that?
The science of weight loss is increasingly identifying the benefits of a ketogenic protocol for safe, weight loss. The health problems of metabolic syndrome are well known. Because of the impact of this weight loss protocol on insulin balance, it moves the patient toward a more balanced health condition.
20. There are a lot of good diets out there. Why is this one special?
There are several ways in which Ideal Protein is unique:

  • It treats weight issues at the source. By the time patients reach their weight loss goal, they will have transformed their body’s ability to metabolize sugar by re-educating their pancreas to produce only the right amount of insulin needed.
  • It reduces carbohydrates and fats, not protein. In doing so, it preserves muscle tissue and protects vital organs to secure their proper function. In other words, dieters will lose fat, not muscle.
  • It features up to 20 grams of protein per portion – twice as much as most of the competition.
  • It features a high biological protein, complete with eight essential amino acids, that recreates 100% of the biological value of a complete protein for maximum assimilation and absorption.
  • It reduces toxicity more than other protein diets because it features less saturated fats, no trans fats, and no aspartame.
21. Is this a high protein diet?
Our protocol is not a high protein diet. It provides the minimum daily protein requirement the body needs to function optimally.
22. You say this is “safe.” How do you define “safe?”
We say our diet is safe for a number of reasons. First, and perhaps foremost, is that we are addressing a problem caused by food with food, period. No pharmaceuticals (i.e., stimulants or appetite suppressants) are needed or used.

All candidates for our diet MUST complete a very comprehensive “Health Profile.” Those with significant medical histories and/or those taking multiple prescription medications must receive approval from their primary care physicians or specialists before beginning our protocol. Also, we want these physicians to be aware that their patient is commencing the program as certain medications (insulin, oral hypoglycemic and anti-hypertensives) usually have to be readjusted.

*Please NoteIndividual experiences while following the Ideal Protein Weight Loss Method are unique and may vary for each individual dieter. The testimonials posted on this website have been provided by individual dieters and are representative of their own personal experience and are not typical. Any statements or claims, posted on this page, are not being made by the owner of this website or by Ideal Protein. Testimonials, reference and/or results do not guarantee or predict future results, and you should not specifically expect to experience these results.