How it Works

A Medically-Developed, Proprietary Protocol with One-on-One Coaching to Ensure Success.

Phase 1


The Weight Loss phase is designed to reset the body to burn fat and lose weight.

The Weight Loss phase is designed to reset the body to burn fat and lose weight…

By restricting carbohydrate intake, this Weight Loss Phase is designed to optimize fat loss through ketosis (a safe and natural state in which the body mobilizes stored fat as its alternative energy source). Clients/patients remain in Phase 1 until they have reached their weight loss goal and/or if transition is recommended by their coach.

Phase 2


The Stabilization Phase is designed to reset the mind to maintain weight and healthy habits.

The Stabilization Phase is designed to reset the mind to maintain weight and…

Following weight loss, the body fights to regain lost weight. This “energy gap” where more calories are desired than required makes weight loss difficult to manage and maintain. Stabilization is about narrowing this gap by adjusting the intake of protein/fat/carbs to effectively manage hunger, promote greater satiety and maintain weight loss. Weekly follow-up sessions over the course of two months (minimum) or more are designed to monitor carbohydrate reintroduction and track weight.

Phase 3


The Maintenance Phase is designed to empower patients/clients to enjoy all the benefits of their weight loss with ongoing support.

The Maintenance Phase is designed to empower patients/clients to enjoy…

For the first 12 months following Stabilization, patients/clients will continue to receive education and support from their coach and clinic. It’s also recommended they “check in” regularly with their coach during this period. In addition, they will also have the option to stay connected to their coach and clinic through the app and Wi-Fi scale. For all of those in Maintenance, two semi-annual “tune-ups” are strongly encouraged.

*Hales CM, Carroll MD, Fryar CD, Ogden CL (2017). Prevalence of Obesity Among Adults and Youth: United States, 2015–2016(PDF) (NCHS data brief, no. 288). Hyattsville, MD: National Center for Health Statistics. Retrieved November 22, 2017 – via

Lynn Roos

182 lbs. Lost*

Paul Wilson

185 lbs. Lost*

Skip Davidson

83 lbs. Lost*

Paola Hammer

Lost 126 lbs.*

Marney Elliott

45 lbs. Lost*

*Results of individual. Typical results vary up to 6 and 8 pounds lost during the first two weeks and up to 2 pounds per week thereafter when the Ideal Protein Weight Loss Protocol is followed properly. Consult your Healthcare Professional before starting this or any other diet program.

What will people eat on Ideal Protein?

We have a vast selection of delicious, sweet and savory meals and snacks. These, with other fresh options from our protocol-approved recipes, keep your patients motivated.

Here’s just a sample of what’s on the menu:

  • Peanut Butter Protein Bars
    Peanut Butter Protein Bars
  • Caramel Peanut Protein Bars
    Caramel Peanut Protein Bars
  • Chocolate Coconut Protein Bars
    Chocolate Coconut Protein Bars
  • Cookie Dough Swirl Protein Bars
    Cookie Dough Swirl Protein Bars
  • Maple Oatmeal
    Maple Oatmeal
  • Chocolate Chip Pancakes
    Chocolate Chip Pancakes
  • Crispy Cereal
    Crispy Cereal
  • Cheese Omelette
    Cheese Omelette
  • Double Chocolate Brownies
    Double Chocolate Brownies
  • Chocolate Caramel Mug Cake
    Chocolate Caramel Mug Cake
  • Chocolate Pudding
    Chocolate Pudding
  • Raspberry Gelatin
    Raspberry Gelatin
  • Vanilla Shake
    Vanilla Shake
  • Chocolate Shake
    Chocolate Shake
  • Cappuccino Shake
    Cappuccino Shake
  • Strawberry-Banana Shake
    Strawberry-Banana Shake
  • Vegetable Chili
    Vegetable Chili
  • Parmesan Mushroom Risotto
    Parmesan Mushroom Risotto
  • Macaroni & Cheese
    Macaroni & Cheese
  • Mashed Potatoes
    Mashed Potatoes
  • Toffee Pretzel Meal Replacement Bars
    Toffee Pretzel Meal Replacement Bars
  • Chocolate Meal Replacement Drink
    Chocolate Meal Replacement Drink
  • Vanilla Meal Replacement Drink
    Vanilla Meal Replacement Drink
  • Strawberry Meal replacement Drink
    Strawberry Meal replacement Drink
  • Nacho Cheese Dorados
    Nacho Cheese Dorados
  • Dill Pickle Zippers
    Dill Pickle Zippers
  • Sweet & Spicy Trail Mix
    Sweet & Spicy Trail Mix
  • Barbecue Crisps
    Barbecue Crisps
  • Broccoli Cheese Soup
    Broccoli Cheese Soup
  • Chicken Noodle Soup
    Chicken Noodle Soup
  • Chicken Chowder
    Chicken Chowder
  • Mushroom Soup
    Mushroom Soup
  • Classic Balsamic Dressing
    Classic Balsamic Dressing
  • Ideal Salt
    Ideal Salt
  • Maple Syrup
    Maple Syrup
  • Italian Herb Dressing
    Italian Herb Dressing
  • Vanilla Crispy Square
    Vanilla Crispy Square
  • Apple Cinnamon Puffs
    Apple Cinnamon Puffs
  • Strawberry Wafers
    Strawberry Wafers
  • Chocolate Crispy Square
    Chocolate Crispy Square


What is Ideal Protein?
Ideal Protein is a scientifically validated protocol for safe, rapid weight loss that can help address the obesity epidemic. Thousands of healthcare practitioners in the U.S. and Canada offer the Ideal Protein Weight Loss Protocol to their patients, helping to move them toward an ideal weight which could positively affect their lipid profile, cholesterol and insulin balance. All three phases feature one-to-one coaching, behavior modification and education, delicious food and a diet plan which promotes losing fat while maintaining lean muscle mass.
Why are healthcare professionals like me offering the Ideal Protein Weight Loss Protocol in their practices?
Today, patients are more likely to be overweight, to be diabetic or pre-diabetic, and to have metabolic syndrome – the precursor to heart disease and stroke. With the Ideal Protein Protocol, you can have a real and positive impact on the health of your patients without medications or surgery. Ideal Protein can help improve population health management and better prepare the practice to respond to pay-for-performance initiatives.
How is Ideal Protein different from other weight loss methods?
The Ideal Protein Protocol is a medically developed, repeatable and sustainable weight loss and weight maintenance program. It is a science-based, easy-to-implement, turnkey weight management program for your practice. The protocol features individualized, professional health coaching that will assist your patients in maintaining their weight loss. As healthcare practitioners we know – and research confirms – that the hardest part of weight loss is maintaining a healthy weight. Our Stabilization and Maintenance Phases give dieters the support they need for long-term success.
I’ve never offered a protocol like this or offered products to my patients. How will this change my practice?
Ideal Protein provides ongoing education and training at no cost to help you seamlessly integrate the protocol into your office so that you can focus on your patients.
How do we attract dieters to this protocol? What’s the marketing plan?
We start with a “beta group” with your own employees so that they can experience the protocol for themselves. Typically, employees are excited about the great results and communicate them to potential dieters. Potential dieters also see staff losing weight and become curious. Our clinic partners find that most of the dieters come from word of mouth and referrals from other healthcare providers. Ideal Protein’s provider communication workbook tracks all dieters’ progress. The referring physician gets this information as well, so he or she is aware of their patient’s progress with Ideal Protein and they can help monitor any medication changes that may have to be made. Seeing their patients’ progress encourages them to refer others to Ideal Protein as well.

Get started with Ideal Protein

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